Breaking the porn taboo

Netsafe
Social Campaign

Porn. It's not a topic of conversation many New Zealand teenagers choose to bring up with their parents, or their parents with them. In fact, although more than a quarter of New Zealanders view porn by the time they're 12, the topic generally remains taboo. Netsafe New Zealand approached Glido with the ambitious goal to change that with a week dedicated to raising awareness about the effects of porn on teenagers. Porn Week aims to take something that’s on the mind of many teens – porn – out of the shadows and on the table for discussion.

Launch Live Site
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Awards & Recognition

"Without Glido, the inaugural Porn Week campaign would never have had the success that it had. The team brought outstanding thoughtfulness, enthusiasm, and creativity and singlehandedly developed all the creative, hero campaign messaging, and website. They cared and were highly collaborative and highly response to client feedback."

Brent Carey, Netsafe