Rebranding one business is a challenge; rebranding three into a unified family is part-science, part-art. Matta approached Glido with the goal to build a new comprehensive parent brand that unified its disjointed divisions: Play Matta, Fitness Matta, and Work Matta. These three brands needed to be brought together under the Matta brand both in their positioning and in their visual identities, before three seperate websites were merged into one. Glido started with in-depth client research through surveys, developed a clear brand positioning, before crafting a cohesive visual system for the family of brands. Then, we translated that into a hardworking website which we designed and built on Webflow.